electro-music.org :: View topic - Music industry is mining P2P psychographic data

Front Page | Radio | Forum | Media | Playlists | Wiki

FAQ

Links

Log in to check your private messages

Forum index » News... » Miscellaneous News

Music industry is mining P2P psychographic data

Page 1 of 1 [4 Posts]

View unread posts
View new posts in the last week
Mark the topic unread :: View previous topic :: View next topic

Author

Message

elektro80
Site Admin

Joined: Mar 25, 2003
Posts: 21959
Location: Norway
Audio files: 21

Posted: Wed Sep 28, 2005 2:09 am Post subject: Music industry is mining P2P psychographic data

Reply with quote

Mark this post and the followings unread

Full article -MacUser

Quote:

While the US music industry has successfully sued many thousands of alleged illegal file sharers over the past couple of years it has also stealthily been using file sharing networks to gather valuable information about their customers.
A US company, Big Champagne, regularly prepares reports for labels, detailing the number of p2p users who are sharing a particular artist or song, which music those people are also buying and where they live.

In the first week of August, for example, Arcade Fire songs were being shared by 1.3 per cent of p2p users, an estimated 200,000 to 300,000 people, the largest proportion of whom live in San Francisco. And 60 per cent of them also have Coldplay in their collections. For record company marketing executives this kind of information is invaluable, enabling them to target advertising campaigns and push radio stations to play the most popularly shared tracks.

'You can get a really good psychographic profile of a listener base by just looking at the collections of people who download this or that,' said Big Champagne's Eric Garland. 'And that becomes tremendously important, because early in the life of a record, labels don't necessarily know who the audience is. They just know they've got something great.'

_________________
A Charity Pantomime in aid of Paranoid Schizophrenics descended into chaos yesterday when someone shouted, "He's behind you!"

MySpace
SoundCloud
Flickr

Send private message

Visit poster's website

ocp

Joined: Sep 14, 2004
Posts: 536
Location: Porto, Portugal
Audio files: 9

Posted: Fri Oct 21, 2005 9:56 am Post subject:

If you can't beat them, join them! _________________ https://opcabpol.bandcamp.com \| https://www.mixcloud.com/Boiar \| http://editoradoporto.blogspot.com \| https://www.facebook.com/nofp15/

Send private message

Visit poster's website

Kassen
Janitor

Janitor

Joined: Jul 06, 2004
Posts: 7678
Location: The Hague, NL
G2 patch files: 3

Posted: Sat Oct 22, 2005 6:48 pm Post subject:

So? The police profiles criminals too. _________________ Kassen

Send private message

Send e-mail

Visit poster's website

ryansupak

Joined: Sep 13, 2005
Posts: 15
Location: Dallas, TX

Posted: Sun Oct 23, 2005 12:45 pm Post subject:

I think that if you start with the premise that the primary purpose of the music industry is to make money by selling people things, then this makes perfect sense. I'd actually be surprised if this hasn't been going on since the early dys of Napster... rs

Send private message

Visit poster's website

Page 1 of 1 [4 Posts]

View unread posts
View new posts in the last week
Mark the topic unread :: View previous topic :: View next topic

Forum index » News... » Miscellaneous News

You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum
You cannot attach files in this forum
You can download files in this forum

Powered by phpBB © 2001, 2005 phpBB Group
Copyright © 2003 through 2026 by electro-music.org