Adobe to the rescue - Macromedia aquired

[elektro80]

http://www.adobe.com/aboutadobe/invrelations/adobeandmacromedia.html


Adobe Systems Incorporated (Nasdaq: ADBE) has announced a definitive agreement to acquire Macromedia (Nasdaq: MACR) in an all-stock transaction valued at approximately $3.4 billion. Under the terms of the agreement, which has been approved by both boards of directors, Macromedia stockholders will receive, at a fixed exchange ratio, 0.69 shares of Adobe common stock for every share of Macromedia common stock in a tax-free exchange. Based on Adobe’s and Macromedia’s closing prices on Friday April 15, 2005, this represents a price of $41.86 per share of Macromedia common stock.


The combination of Adobe and Macromedia strengthens our mission of helping people and organizations communicate better. Through the combination of our powerful development, authoring and collaboration tools – and the complementary functionality of PDF and Flash – we have the opportunity to drive an industry-defining technology platform that delivers compelling, rich content and applications across a wide range of devices and operating systems.


By combining the passion and creativity of two leading-edge companies, we will continue driving innovations that are changing the ways people everywhere are experiencing and interacting with information.





I guess we will soon be looking at FlashShop, AcrobatShock and similar products?

[Mohoyoho]

Great! Now perhaps some of the MacroMedia products will have a more intuitive interface. I imagine what Adobe really wants is the rights to Flash. I wonder what will happen to Freehand and Illustrator? Two separate products or a merge into one?

[elektro80]

Adobe Director?






This is cool! or not.. imposible to say. But I would hate to see Adobe kill or destroy Macromedia Director. And I would like to see Authorware resurrected.

[Mohoyoho]

Macromedia has great, innovative products, but I always felt they were designed by engineers and not user/artists. Adobe interfaces always seem friendly and intuitive to me. I use quite a few of their products: After Effects, Photoshop, Illustrator, Audition, Encore and Primier Pro. I would love to able to produce Flash animations with an After Effects-like interface.

[blue hell]

[Mohoyoho]